How to sell a comb to the monk (marketing classic)
- no investigation, no right to speak
some time ago to see a hot article
today, to borrow a great leader? President taught us the words: two salesmen selling combs, let us call them Joe Smith and John Doe it, the street every day, everywhere selling combs. One day, the two go hand in hand to go out, inadvertently through a temple, looking at a crowded temple, Joe Smith disappointed, comb it? (Comment: give up the opportunity to sell an ordinary salesman often mistake)
signs just to see the temple, John Doe would have been a cold heart, very disappointed, but the long-standing habit and continuous the spirit and challenge themselves to tell their own is a flower, different mindsets and mental models will lead to different results and the fate and master the necessary basic marketing mentality is a positive attitude, even if only a glimmer of hope, we must go all out to fight) then went straight into the temple, When the abbot to be seen within the heart of communication has been like a good entry point. (Comment: responsive, agile)
salute after the meeting, John Doe asked the head start, : Mozhun communicate with the psychological characteristics that can quickly find the right way, quickly attracted attention and curiosity the other side)
abbot one, face surprise, fear and trepidation and asked, negligence you are a temple presided over, but turned a blind eye, do not disrespect it? abbot, suddenly extremely ashamed, ! (Comment: a reasonable solution to the other side to relax the tension, the desire to upgrade to buy)
so that customers feel their purchase decision is made, rather than imposed by outsiders)
do something to the Buddha mind it! combs.
John Doe sweating to return home, happened to see Joe Smith supra vaiders shoes,
long time can not close, > So John Doe lay the selling process told Joe Smith, after listening, suddenly feel a Joe Smith, This will give a good opportunity? old monk is really generous, ah, once bought ten comb, there is no chance for him to sell more higher-priced comb it? , salesmen are not afraid of making mistakes, as long as the lessons learned from the failure, learn something) brains a turn, got the idea, (Comment: use their brains, detours) evening to discuss it with the comb shop owner, worked overnight system of 100 Combs, and on each comb may have a drawing of a cuddly looks Ju monk, and the Department on the temple's name. (Comment: personalized customer new product will cause more demand, more sales opportunities)
next morning, Joe Smith with a special comb which 100 came to the monastery supra shoes for boys, the abbot found after , deep Shiyi Li, > arranged by the pilgrims grooming services, other temples there as early as two months ago, to get incense flourished, more reputation, we need to do more for the pilgrims to do things other people do not ah! starting from a competition point of view, more interest to our customers produce thicker)
hurry, hurry and go, if we make them come empty-handed, there was the walk, not Miaozai?
gentry elite, to comb a parting gift for a gift to the monks comb, do not have meaning, and secondly, they receive the commemorative value of the craft comb, more subtle sense of the temple service, so word of mouth, so you can quickly Hospital fame supra skytop tuf black, attracted more people will seek comb, containing more incense would not it? good)
connotes done, spirits rushing to come back to show off his success with selling John Doe, John Doe hearing in silence, quietly leave. (Comment: instructive, of reflection, there is better outcome)
night John Doe secret talks with the comb shop owner, one month after the day early in the morning, carrying 1000 comb Meet the abbot, the two sides after the salute, John Doe had first asked the abbot's gift to buy seating comb situation, see the co-abbot of the past are very satisfied, then changed the subject, deep Shiyi Li, temple, golden statue of Buddha remodeling has become life-long aspiration of the abbot, What, then money is difficult to Ming-chi, how to get lifetime access to a large monastery in the abbot assistance? John Doe out of his 1000 comb, divided into two groups, one group comb to write a hospital pilgrims, such as donor 10 yuan donation, be a monk magic wisdom comb, comb the hair every day, a steady stream of wisdom; such as donor 20 yuan donation will receive a merit abbot magic comb a person, once owned, merit often, a safe life, etc. Each of the 8-yuan, a net SHE money 1.4 million, this calculation, the monthly donations can be raised over four hundred thousand yuan, not one year, dreams can come true, would not meritorious? ( the number of necessary and logical instructions, will be more convincing)
John Doe talking excitedly, elated to hear the abbot, the two hit it off, immediately under the 1000 purchase of a comb, and signed long-term supply agreement, So since the monastery became a John Doe's super store. (With customer-oriented, focusing on the customer's consumer psychology, bold vision, careful gathering of evidence, step by step guide, the ultimate goals)
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